thebreedbrand

BREED: A MENTALITY; TO HAVE SIGHT BEYOND WHAT YOU CAN PHYSICALLY SEE; TO LOVE WHAT YOU DO; TO ASCEND RELENTLESSLY; TO BE A TRY HARD; TO BE AUTHENTIC; TO HAVE THE GREATEST FIGHT WITHIN YOURSELF; TO HAVE HEART; TO UNDERSTAND THAT LIFE WILL ALWAYS FACE YOU WITH OPPOSITION AND HARDSHIP, BUT THROUGH THAT YOU PERSEVERE. BREED IS A WAY OF LIFE. "THE BREED" IS THE SELECT CULTURE OF PEOPLE WHO CHOOSE TO LIVE A BREED LIFE. EVERYONE IS INVITED TO BE A PART OF THE CULTURE, THE CHOICE IS UP TO YOU.

THE FAMILY OWNED BUSINESS PALLEN'S MARTIAL ARTS WAS FOUNDED IN OAKLAND CA. ESTABLISHED IN 1968, AND BROUGHT GENERATIONS OF FIGHTERS TO LOCAL/GLOBAL MARTIAL ARTS TOURNAMENTS TO COMPETE AT A HIGH LEVEL. THESE FIGHTERS EACH HELD THEIR OWN UNIQUE STRENGTHS AND ATTRIBUTES BUT ONE THEY ALL SHARED WAS THE MENTALITY. THROUGH THEIR BLOOD, SWEAT, AND GRIT, THESE FIGHTERS EARNED SPOTS ON SPONSORED TEAMS, WON WORLD TITLES, AND CREATED A NAME FOR THEMSELVES. PALLEN (BREED) THIS NAME BECAME A TREND. A TREND BECAME A CULTURE. A CULTURE BECAME A LIFESTYLE.

THIS BRAND IS DEDICATED TO OUR BIGGEST INSPIRATION, KRISTINA DELGADO PALLEN. WHEN FIGHTING CANCER, THE TOUGHEST BATTLE SHE'S EVER FACED, SHE BROUGHT EVERYTHING OUT FROM WITHIN HERSELF TO FIGHT FOR HER LIFE. SHE WAS HEART-STRONG AND POSITIVE, SHE NEVER COMPLAINED. NOT ONCE. THROUGH HER OPPOSITION, SHE CONTINUED THROUGH LIFE WITH A CONTAGIOUS SMILE AND AN UPLIFTING SOUL. KRI FOUGHT HER GREATEST FIGHT WITH CANCER FOR 4 YEARS. A TRUE FIGHTER. A TRUE DISPLAY OF LIVING A BREED LIFE. SHE PASSED AWAY IN 2017, AND THUS "THE BREED BRAND" WAS ESTABLISHED. 2023 THE BREED BRAND ASCENDS.